We were brought onboard alongside director Demond Meek to help the Columbia Convention and Visitors Bureau show the attraction of Columbia, MO through the eyes of five of its residents. Jesse Garcia, owner of The Penguin, The Social Room, and Absolute Vintage; Nickie Davis, owner of Muse Clothing; Kenny Greene owner of Monarch Jewelry; Mo Louis, radio DJ on 102.3 BXR; and Kyle Cook, owner of Hitt Records. They tell us, in his their words, why they love CoMo and the breadth of things to do while you're there.

Agency: Woodruff

Director: Demond Meek

Director of Photography: Stephen Greathouse, Darren Streibig