We were selected to help bring the 2024 Lindenwood University recruitment campaign to life.

This campaign is built around seemingly innocuous, day-in-the-life Lindenwood experiences, but after a closer look, lead to visual discoveries of bold LU statements that are uncovered in each scene.

The highly stylized and curated scenes are shot to include bold, LU specific benefits and selling points that feel iconic and ownable. These detailed close-ups of the features/benefits messaging are expertly crafted to be used in both print and video to deliver a consistent Lindenwood ad series across all placements.

This was a very unique and unexpected execution in which we were able to show off multiple locations and features of the Lindenwood campus. It invites exploration and viewers to take a second glance.

The edits contain no voiceover and are led by the ambient noise from each scene to help the different vignettes feel authentic and relatable.

All spots were shot over two days on the LU campus with a team of 25 local crew members. 

Fathom handled casting from a talent pool of 300+. Hiring 12 OCP talent and 15 extras.

Custom “one-of-a-kind” props were created for each commercial and sets created, including the  take over and restaging of the on-campus STARBUCKS.

The final deliverables included (2) 30sec and (2) 15 sec edits for broadcast, streaming, and social media use.

Photography stills were captured alongside video and used for multiple billboard displays.